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Andrew Robertson, long-time leader of BBDO Worldwide, shares insights from his bestselling book "The Creative Shift," offering a practical playbook for leaders to unlock creativity by reframing it as a deliberate organizational process rather than occasional inspiration.
Kellyn Smith Kenny shares how she's transformed AT&T's brand by focusing on customer trust, accountability, and differentiation through initiatives like the AT&T Guarantee, which proactively addresses customer needs and redefines the telecom customer experience.
AT&T's CEO John Stankey discusses the company's transformation, focusing on fiber infrastructure, AI's impact on data demand, cultural change, and the future of telecommunications in a wide-ranging conversation about connectivity, technology, and strategic vision.